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Southwest Florida Concierge and Guest Services Association History


SWFCGSA Members


2006 Board of Directors


Rick Gutierrez Displaying Association website


Sandra Harraden with President Jane Monico


Exceptional service
is the goal of this
dedicated group.

by Arleen Showalter

here can you find the most beautiful sunset? What is the best restaurant for local seafood? Where is the best place to shop? Even the more unusual requests are not impossible for the concierge. From the mundane to the sublime the concierges of Southwest Florida have fielded a lot of requests in the last ten years and for that reason we join The Southwest Florida Concierge and Guest Services Association in celebrating their Tenth Anniversary.

The role of concierge has not changed much since the Middle Ages when the concierge not only held the keys to the palace, but also saw to the needs of visiting VIPs. The ‘key’ remains a symbol of the concierge profession to this day and is used by Les Clefs d’Or, an organization of concierges worldwide. Today, the job of the hotel concierge is defined by their ability to act as personal assistant to visiting guests and give each request VIP status. Quite simply, the concierge dedicates their day to making their guests wishes come true.

Relying on their vast network and knowledge, Jane Monico, President of the Association, calls the role of the concierge “...indispensable in their contacts and knowledge.” Assisting the guest with reservations, local attractions and tickets to events is but a small portion of their job. Working together as a group The Southwest Florida Concierge and Guest Services Association share knowledge between their members. For the guest, this shared knowledge guarantees that their individual needs are accommodated and that they enjoy the most memorable visit. As Ms. Monico comments, “The guest experience is what it is all about and as an Association we can only hope to share our knowledge for the common purpose of that guest....”

The concierge is truly the ‘keeper of the keys’ and their role goes much further than just suggesting the best Chinese restaurant. For the guest with limited time in our paradise, concierge magic can save precious time. According to Ms. Monico, “Tell us what you like and we consolidate the town and give it to the guest.” Calling on their numerous contacts and ‘concierge family’ of Association members, the concierge at your hotel can guide you in the wisest use of your vacation time and supply suggestions for the ‘must see’ attractions. For the first time visitor they provide a fountain of information and for the returning guest your concierge can suggest attractions that are ‘off the beaten track.”